Wednesday, November 07, 2007

BRA goes Bust

The Brazilian airline BRA went bust today, mostly due to sagging business.

The airline was founded in 1999 as a charter operation but was attempting to expand into a regional and international carrier. It found itself financially strapped as it tried its brest to take over routes from the failed Brazilian carrier VARIG. BRA's removal from the Brazilian skies is sure to translate into more headaches for travelers in Brazil, who have been subjected to repeated delays and cancellations for more than a year. It sure sounds like it sucks to fly in Brazil. A consortium of investors tried to nurse BRA to health but the carrier was more than dripping in debt. They milked it for all it was worth.

There is however no truth in the rumor that to lift sales BRA was going to advertise "Flying BRAS, seats for two".

Enough puns for one day... I am such a boob.

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